by James Thompson

I recently attended the first annual Computer Generated Images for Advertising & Marketing (CGAM) Conference in Hollywood, CA, and was thoroughly impressed by the quality of the digital images the auto industry is using to sell its cars.

The digital images used to show off car exteriors and interiors for commercials and Internet advertisements are unbelievably real. In fact, when one of the commercials that I saw at the show later appeared on my television at home, my kids couldn’t believe it when I told them the car was digitized.

The key to the digital process is lighting. At the conference, I got a crash course in how the masterminds of CGI can make an image appear to be completely authentic, by simply placing it in a real “location” setting and digitally creating proper lighting patterns.

So watch out! As this new technology becomes proven and more affordable, the industry will surely grow.

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This entry was posted on Monday, March 17th, 2008 at 9:44 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.