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Whip It

By Iain Blair

Was chatting with Gerry Casale, founder of the great ‘80s art band Devo – who can forget “Whip It” and the raunchy/funny video the band did? – which Gerry directed for them as usual. “It only cost $15,000 and we’d never get away with what we did in it today,” he told me. “The censors would have a field day – and the budget would be $150,000 now.”  The big irony? “All our songs were in code  -  so “Going Under” was really all about sex, and “Snowball” was about coke addiction and so on – except for “Whip It,” which was totally literal,” he told me. “Everyone immediately assumed it was about S&M and masturbation, because we were this subversive band, so it seemed logical.” Although Devo disbanded in the early ‘90s, they’ve reformed for several mini-tours, “and we’ve been busy in the studio doing tracks for the Rockband video game which uses 3D CG humanoids imitating the band you’re hearing,” he reports. “And we just wrote a new song for a big Dell commercial, “Watch Us Work It,” which got a lot of airtime and got us tons of calls from various producers about doing more tracks, so we’ll see.”

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