by Jim Thompson

Digital Hollywood is back in Hollywood with a slew of conference that addresses the future of entertainment. One of my favorite sessions was “The New Hollywood Equation – Content owners, New Platforms, Agents & Commerce.” This session took a look at new distribution channels for dealing with the next generation of Hollywood.

Needless to say, Internet distribution was the core topic. “Economics is the essence of our existence,” said Michael Jay Solomon, President, Solomon Entertainment Enterprises and former president of Warner Bros. International Television. “Right now the internet doesn’t find enough revenue to make it viable.”

But, the consensus is that is all going to rapidly change, as advertisers target Internet users to get their message across. “Everyone is going to work extremely hard to stay ahead of the trends,” said David Brooks, director/editor. He also said the studios will benefit from “…those executives that know how to put movies on iPods.”

This was a terrific first day session for Digital Hollywood.

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