By Dyana Carmella
It’s interesting to see how quickly the industry keeps moving to clinch superb technology for better picture quality. In fact, Sony Electronics has announced they will be using 4K digital technology for most of their filmed productions. On October 2nd at Sony Studios in Culver City, Sony Electronics announced Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment have already agreed to hop on the digital bandwagon and will feature motion pictures in digital form mainly to promote the use of digital cinema projection systems.  Sony has a strong commitment to digital cinema and is powered by intense digital technology.

Mike Fidler, Senior Vice President of Digital Cinema Solutions & Services mentioned that 4K projectors will exceed consumer’s expectations and go beyond HD to bring digital cinema to life. Get ready for 4K digital cinema. Fidler said that Sony is “ready, willing and able to deliver” to turn theaters across the country into “Digital Destinations.” I got to see first hand what these 4K projectors could do. And, I got to say that I was quite impressed with the exceptional picture quality and display of vibrant images. Audiences will have a totally new experience as they visit their local theaters.

Sony Pictures has already released the blockbuster hit “Hancock” in 4K, which grossed more than $600 million at the box office. The lineup for the next motion pictures to be distributed in 4K are expected to be 2012, Salt and The Green Hornet.

For more information visit www.sony.com/digitalcinema

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This entry was posted on Friday, October 3rd, 2008 at 5:13 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.