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Indies Mean Bad Business for FOX

By Iain Blair

Turns out that Charlie Kaufman wasn’t exaggerating about the sorry state of indies now.  Right after I saw him, I got a call from a friend at Fox telling me that they’re shutting down their Fox Walden marketing venture – just two years after it arrived with a lot of hoopla. Now it’s going to be folded back into the main studio marketing division, and it comes on the heels of Fox’s decision earlier this year to close down its Fox Atomic indie operation. It’s telling that Fox Walden is no more, even though they were never in the business of edgy indie fare that’s always tougher to sell. They specialized in family films, but had few releases, and when the highly touted Mr. Magorium’s Wonder Emporium starring Dustin Hoffman bombed badly, “the writing was on the wall,” said my friend.

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