By James Thompson

Filmmakers that want to actually bring their viewers into their films are embracing 3-D production. “It’s time has come,” was the message from leading filmmakers and studio executives as they took turns telling their success’ in 3-D production at the recent 3-D Summit that took place in Los Angeles, CA.

“We’re going to see things that are pretty much going to blow the audience away,” said Michael Lewis, CEO Real D. It appears that 3-D is the next wave of production. There is a push to make 3-D real by the studios, filmmakers that are currently using 3-D and the theater owners that realize audiences want more and are willing to pay for it. Digital technology has allowed this new medium to find its place in production and filmmakers are welcoming it.

Other speakers at the summit included director James Cameron, Vince Pace from Pace, Jeffrey Katsenberg from DreamWorks, Actor David Arquette, Director Eric Bevig, Mark Zoradi from Disney and Producer Charlotte Huggins. It appears the wheels are in motion and this new medium will soon be the main event at theaters everywhere. Also, many manufactures are launching 3-D television sets. Panasonic was on hand with a huge 3-D television screen that I’m sure will be finding its way into homes throughout the universe. This is just the beginning.

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